Social Media Bad Habit #4: Inconsistent Graphics
You can’t judge a book by its cover, but people can and do judge a business or organization by the graphics it displays on social media. When you put a lot of effort to create and curate your messages, you don’t want your graphics to be the weakest link in your strategy.
No, You Don't Need to Make an App
When the app bubble of 2008-2009 burst (not to be confused with the real estate bubble), over the next few years every business that could afford a developer started making applications for phones. Since then, getting a developer has gotten much easier, and much more affordable. But do you really need an app?
How To Write Blog Posts for your Business
You've heard about having a blog, you know that there's a section on your website that lets you write blog posts. But how do you write a post for your business? Better yet, will anyone care?
Black Friday: Drone Edition
Something important to all small businesses is creating valuable, relevant content. Creating that content means using certain tools that might only be accessible to professionals. Now, I'm not a firm believer in having expensive gear. Most small businesses can get by with using a phone camera or a point and shoot. But this deal is too good to pass up.
Working for Exposure, and the "Friends and Family discount"
I had a long chat with a friend this morning about her beginning a business. We discussed pricing models, workflow, and the dreaded conversation on having a "friends and family" discount. I for one, advised her against having one. I currently don't offer any friends or family a discount. I have a few reasons why.
Social Media Bad Habit #3: Ignoring Your Audience
Studies have shown that social media users often feel a strong connection to the brands with which they interact. Are you an interactive brand or one that ignores your audience online?
Social Media Bad Habit #2: Irrelevant Content
Why is posting irrelevant social media content bad for your small business? Simply put, your social media followers are following you because they consider you to be a subject matter expert, and they want to see posts related to your business on your social media profiles.
Social Media Bad Habit #1: Inactivity
Is your business inactive or even non-existent on social media? It could be hurting you more than you think!